John Little

John Little founded Smooth Ambler Spirits with his father in law in 2009. This opened the doors of opportunity in West Virginia, a place not typically known for its spirits. John began sourcing spirits with transparency in 2011, quickly expanding from regional to national distribution. In 2017, majority interest was sold to Pernod Ricard, with the remaining shares also sold to Pernod Ricard in 2021. In 2022, John entered a transitional and consulting role with PRUSA, eventually being inducted into the Order of the Writ in 2023. John is known for consistently working to align profit with purpose, always focused on transparency and integrity in the industry.