COO & Cellar Master, Rum Central
Luis Ayala
![Luis teaching in the distillery](https://cdn.sanity.io/images/0cweren3/production/de1b472363e259c1088ef55c10c58ccc1eb7cbb3-4240x2832.jpg?w=3840&q=75&fit=max&auto=format)
Luis Ayala is quite possibly the rum industry's most devoted ambassador of the modern era. He has relentlessly pursued the establishment -and adoption- of quality standards in the production and marketing of rum. His efforts to improve the quality and appreciation of rum have taken him from being a celebrated author and organizer/judge at international rum festivals to being one of the driving forces behind the creation of new rums and the improvement of many existing ones.
![Luis Ayala in front of a still](https://cdn.sanity.io/images/0cweren3/production/0fe02a4f538cf8e7352c804dfcd2d7936f1e49f3-2560x1707.jpg?w=3840&q=75&fit=max&auto=format)
"Nothing gives me more pleasure than seeing how much more enjoyment consumers can get out of fine-tuned rums."
Luis Ayala
COO & Cellar Master, Rum Central