Robin Robinson

Robin is a private consultant to the craft spirits industry, specializing in creating custom whiskey education for sales organizations and helping small brands identify their unique narratives. Prior to that, Robin was instrumental at the Compass Box Whisky Co. as its sole US Brand Manager in its early days. During his time in this role, he was responsible for sales, retail, and consumer education, as well as developing multi-tiered relationships through social networks and field marketing events, tastings, pairing dinners, seminars, festivals, and more. He is the author of 2 books on whiskey: "The Complete Whiskey Course" which is a survey of whiskey, its history, styles and makers across the globe; and the recently published "The History of Whiskey in 100 Bottles, Barrels and More", 100 stories that link us to whiskey's history. His sales seminars for the industry are focused on methodologies for all three tiers: supplier, distributor and trade.