Moonshine University
Distribution & Sales Workshop
$1,495.00
The market’s shifting—are you ready? In today’s evolving spirits market, success hinges on understanding your consumers, fostering strong vendor relationships, and crafting a brand that resonates. This two-day workshop equips craft spirits entrepreneurs with the tools, strategies, and industry insights to grow with confidence and purpose.
*Please note – Class registrations will close three business days before the class date.
Analytical Testing
Bourbon Certification
Consulting
Custom Education
Product Development
Sensory Evaluation
Our Faculty
Your Instructors
Distribution & Sales Workshop
Course Overview
"You’ve Got Whiskey—Now What?"
For small entrepreneurs, breaking into the marketplace has always been tough. From stiff competition and inconsistent pricing to global conglomerates and product oversaturation, the road to success can be daunting—especially for craft distillers.
And while we’re still in the golden age of whiskey and spirits, there’s no denying that the market is tightening. Tariffs, economic downturns, and slowing consumer consumption are creating new headwinds across the industry. But that’s exactly why now is the time to refine your strategy.
Growth may be leveling off, but this period of market stabilization is the perfect moment to assess your footing, strengthen your strategy, and focus on what matters most: your consumer and your key partnerships.
While you may be bracing for the manifestation of poor market forecasts, ask yourself - what can you do to keep your product top-of-mind, entertain your audience, or support your vendors? As the bubble shrinks, your ability to engage with customers and strengthen relationships with distributors and co-packers is more important than ever.
Our two-day workshop is designed to equip you with the tools, insights, and strategies you need to bring your spirit to market and build your brand confidently. Whether you’re making whiskey, rum, brandy, or another type of spirit, this workshop will share the real-world lessons, creative tactics, and critical missteps that have occurred over the years in the industry.
What You'll Learn
In addition to gaining valuable insights into the key elements of success in today’s spirits industry, we'll take an in-depth look at:
- The state of the current market's conditions, trends, and forecasts
- Defining what success looks like for your brand
- Understanding B2B vs. B2C strategies
- Learning how to speak the language of distributors
- The copacking process and its connection to brand ownership
- Navigating the three-tier system and B2B opportunities
- Building a compelling and effective brand narrative
- Introducing and leveraging the role of a Sales Ambassador
- Mastering sales methodologies and working the marketplace
Who This Class Is For
Distillery Owners
Marketing & Sales Professionals
Graduates of the 6-Day Distiller Course
Instructor
Identifying the Right Markets
More often than you might think, nationally recognized brands start off by finding their footing in smaller markets. In this talk, Robin offers up his experience consulting for small whiskey brands. He goes into how brands should consider the landscape of the market they’re entering before biting off more than they can chew. For him, investing marketing and resources in secondary markets where there’s less competition is part of the small brand experience.
High Proof Education
Current Industry Insights
Review of Business Strategies
Multi-Tier System Decoded
We're Here to Answer Your Questions
Expert-led courses for veteran industry professionals, newcomers, and aspiring distilled spirits entrepreneurs alike.